Founded in 1947 in Strasbourg, the Wolf Lingerie Group has evolved to become a major player in lingerie in France, with recognized brands such as Sans Complexe Lingerie and Billet Doux. Employing around 180 employees around the world, we are developing an omnichannel distribution model that ensures a consistent and effective global presence.
With teams in France, Italy, Belgium, China (Hongkong, Dongguan)and Bangladesh (Dhaka), we are ideally positioned to respond quickly and effectively to the needs of our customers and partners. This location allows us to guarantee exemplary quality control and responsiveness, both in Europe and in Asia.
“We put all our expertise at the service of women, so that everyone can afford quality lingerie, adapted to their needs and desires.”
JEAN-FRANÇOIS MIALON, PRESIDENT OF THE WOLF LINGERIE GROUP
Our mission
At Wolf Lingerie, we dedicate our expertise to supporting women in their diversity through lingerie, offering creations that perfectly meet their needs and desires. Each piece reflects a perfect blend of comfort and elegance, ensuring that each woman finds her unique expression.
Our strategy
Driven by a desire to serve all women, we continue to expand our presence in France and internationally to reach a wider clientele. Our strategy is based on a balance between tradition and innovation.
Our values
Ethics We conduct our business with respect for constructive and balanced relationships and compliance with a strict ethical code. The passion Rooted in Wolf's corporate culture, passion inspires the will to create, inspiration and innovation. This positive dynamic involves all employees.
Ambition In a very competitive world, Wolf has already established itself. We strive for excellence in the quality of our products, our services and in the respect due to our partners.
The requirement Exceeding yourself as a strategic choice. High standards are reflected in the fusion of the skills, talents and professionalism of all. It creates opportunities and diversification to cover all lingerie niches in France and internationally.
Wolf Lingerie in a few figures:
52 million
Euros in turnover
6.5 million
of products sold annually
2.5 million
of consumers in Europe
25 countries
in which we are present, including 6 countries with our active team
2,500
distributor customers
180
people on our team, including 76% women
Our business model
“We put all our know-how at the service of women, so that everyone can afford beautiful lingerie, adapted to their needs and desires.”
JEAN-FRANÇOIS MIALON, PRESIDENT OF THE WOLF LINGERIE GROUP
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